Setting up a photography business can be a very daunting task for some, and seemingly an easy task for others. Judging from what the majority of blogs and forums online say, the latter are either missing something, or doing whatever they’re doing, wrong. This is due to the many many aspects of photography that need to be considered before going all out and starting a business. If you look around on the internet, you will find that there are numerous pages listing “x amount of things you need to do when setting up a photography business”. The majority of the time, these pages will hold the answers, but I hope to cover the main details here.
Equipment is one big grey area filled with different opinions on what cameras work better than others, and what is best value for money. Having decent equipment is obviously a necessity, but you need to make sure that it’s something you’re comfortable working with, and know your way around. Many photographers on discussion pages and forums can be found asking rather basic questions surrounding their equipment and what certain things do. You don’t want to end up in this situation, as it goes without saying that you won’t get the best pictures that way. Just be careful about purchasing new equipment and be sure that before you buy anything, that you need it, rather than just want it.
According to OneSureInsurance.co.uk, practicing your techniques on personal photo shoots can help develop a style and personality towards your work, and showing them off on a social networking site or blog can promote yourself effectively in an informal way. This way people may begin to recognise you for your work in the long run. In turn, this could develop a following, whether they be customers or people that see your social media feed, thus spreading the business name in the form of even more self-promotion.
Choosing what to photograph can sometimes be a sticky subject in the world of photography – whether it be a moving object or person – you can look at a lot of possible subjects and think “I don’t really want to take pictures of that”, however that shouldn’t be the case. The way to look at something that doesn’t normally grab your attention or interest you, is to want to make it look interesting and appealing – maybe not to yourself, but anybody that sees your work. Experimenting with different subjects can help you develop a style in a similar fashion to the aforementioned practicing.
Trying to steer away from photographing the world in a style similar style to those you’ve seen before, is nothing short of essential. Following trends that have worked for other photographers may not be the right idea, as it’ll be even harder for you to stand out, as well as the fact that you won’t have anything unique to work with. In this day and age, it’s difficult to get online recognition for something that others have already done.
When posting any of your work online, on social media sites, or dedicated photography sites such as Flickr.com and Photo Bucket, you need to develop a reliable process of Copyrighting or even watermarking anything you upload – unless it is simply for the reason of reproduction of course – there are many ways to steal images from a computer screen. Many websites can protect your images, and if you even host your own website, there are ways to stop people right-clicking to copy and save them etc. however, screenshotting can work pretty much regardless so make sure you protect you images in any way you can. Most people place a strip along the bottom with © along with their name, however these are easily cropped.
Marketing. Selling yourself. Any promotion out there to reel potential customers and clients in, is vital. Photography is the sort of industry where you have to go to the customers and show them what you can do, rather than wait for them to discover you. Effective marketing techniques can range from business cards, to online and even local advertising. Most photographers have their own websites, or social media accounts to get in touch with people the world over on a less formal level. Consider registering for photography forums too – they can be a real help for advice and tips on how to improve what you do.
So put simply, get yourself set up, perfect your techniques, and make sure you advertise!